Title image for 'New Online Store Programs'

New Online Store Programs!

You’ve heard it here first, the Simtail Online Store has added a range of new programs!

They’re targeted, goal-orientated, platform-specific, and what’s more, they’re perfect for every small business owner.

We know your business has an influence on different platforms, that’s why each of our new programs is catered to run on either Google, Facebook and/or Instagram!

Ready to launch your business into the digital marketing stratosphere? Let’s take off and find a program that’s the perfect fit for your business.

'Website Traffic' program product image

RRP: $1,500

Do you need to establish your online presence? Have a strong social media following but no traffic to your website?

We know capturing the right kind of traffic can be time-consuming and challenging, with many businesses not knowing where to begin.

With a custom 28-day Google Ads or Facebook campaign, we take the stress out of generating website visitors by connecting your business with the right people at the right time.

By employing up-to-date targeting techniques to reach your ideal audience, our seasoned digital specialists ensure traffic flowing to your website is of high quality and high intent!

Shop the Website Traffic programs below.

Shop: Website Traffic (Google Ads)
Shop: Website Traffic (Facebook)

'Brand Awareness & Reach' program product image

RRP: $1,500

Stay top of mind and circulate your business’ name far and wide with Simtail’s Brand Awareness & Reach program!

This program is perfect for businesses who want to establish and/or improve their brand awareness and reach so that they remain top of mind when potential customers are looking for a related product or service.

This program can help your business:

– Familiarise your brand name with potential customers
– Differentiate from the competition
– Keep top of mind with high-intent audiences

We’ll achieve this by creating a strong 28-day Google Ads or Facebook campaign that connects your brand with like-minded potential customers so that your business remains a leading consideration during the buying process.

Shop the Brand Awareness & Reach Program below.

Shop: Brand Awareness & Reach (Google Ads)
Shop: Brand Awareness & Reach (Facebook)

'Lead Generation' program product image

RRP:$1,695

Whether you need to establish a lead generation strategy or your current approach needs support, our latest program is here to help your business every step of the way in your lead gen journey.

Our Lead Generation program is designed to stimulate and capture warm quality leads for your business to qualify and convert into customers!

How do we do this? Through expert targeting techniques we’ll create a Google Search ad or Facebook Image ad (recommended by our Simtail Specialists) that taps into your key audience’s search engine results or newsfeed.

A successful lead generation strategy can help your business to:
– Stand out from the competition
– Find potential customers with a high-intent to purchase
– Generate high-quality traffic to your website

In fact, studies suggest that expertise in lead nurturing results in a 50% increase in sales-ready leads!
Keen to kickstart your warm leads? Shop our Lead Generation program below!

Shop: Lead Generation (Google Ads)
Shop: Lead Generation (Facebook) 

If you want to strengthen your campaign even further, get the Simtail Specialist’s to create a custom landing page to increase your engagement and conversion rate! 

Fill out the contact form to add this to your online order. 

'Sales & Conversions' program product image

RRP: $1,695

Running a successful conversion campaign isn’t as simple as clicking a few buttons, including an image, crossing your fingers and hoping for the best.
This campaign type requires a superior analytical approach to targeting along with a strong mindset on return on investment.

Luckily for your business, our Sales & Conversions program involves just that!

This program’s effective 28-day Google or Facebook Ads campaign works to enhance your website’s sales and conversion rate so your online store thrives above competitors.
We’ll also track your conversion actions in an easy-to-measure format so you can determine where your sales are coming from and why or more importantly, why not.

Conversions actions are defined as any desired action completed on your website, such as a:
– Purchase
– Download
– Phone call
– Submission form
– Page view

It’s important to track where your conversions are originating from so your business can make effective data-based decisions for future campaigns.
For example, if the phone number listed on your ad-extension is experiencing a large amount of clicks but your staff aren’t reporting an influx in calls, it’s most likely an indicator that there is something wrong with the number listed.

Add the Sales & Conversions program to your cart below.

Shop: Sales & Conversions (Google Ads)
Shop: Sales & Conversions (Facebook)

'Ecommerce' program product image

RRP: $1,800

Elevate the exposure of your store by uploading it to the online shopping stratosphere! That’s right, we’re talking about your own personal E-commerce shopping campaign.

With our E-commerce program we’ll:
– Synchronise your products with Google Merchant Centre or a Facebook/Instagram catalogue.
– Create a personalised 28-day Google Shopping Ad or Facebook Collection Ad campaign to supplement your new online store.
– Implement advanced targeting techniques to pinpoint customers with high search intent and therefore more likely to make a purchase.

If you’re ready to boost your brand and increase your product consideration amongst ready-to-buy consumers, purchase our Ecommerce product today!

Shop: Ecommerce (Google Ads)
Shop: Ecommerce (Facebook)

 

Interested in our new programs above but need more information? Contact the Simtail Specialists here to schedule a free consultation before purchasing.

We’re excited to share the Simtail Online Store’s latest program updates with you, and want you to know that… this is only the beginning!

Keep up to date with our socials for our latest program updates, digital marketing news, and special VIP events for our much-loved small businesses.

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Google My Business: Your Complete Guide

Right now there are hundreds of businesses that aren’t utilising an easy-to-use, free tool that will help to increase their visibility, website clicks and in-store visits.

Don’t believe us? It’s called Google My Business, and it’s revolutionary!

By now, you’re probably thinking ‘yes I’ve got a Google My Business listing, but it’s nowhere near as effective as my social media platforms.’ Well, let’s put this into perspective in terms of click-through rates (CTR).

Facebook’s industry average CTR for ads is 0.9%, with Google My Business, it’s 5%. If you have an audience size of 1500 people, you could have 75 potential customers clicking through to your website by regularly utilising Google My Business in your marketing activities.

This isn’t to say that other marketing activities are not worth your time. It’s saying that you could have those clicks from potential customers with your current marketing activities, and more by including those generated by Google My Business.

Convinced? Let’s dive into your complete guide to everything Google My Business, and how you can optimise your listing to grow your audience, customers and sales!

What is Google My Business?

Google My Business is a free tool for organisations to list their business across Google, Search and Maps. With a Google My Business listing, you can help customers find your business, communicate your brand and advertise important information.

Example of Simtail's Google My Business listing

What Are the Benefits of Google My Business?

Benefit #1 – It’s Free Advertising!

Whether you sell products or services you can advertise them for free using Google My Business, who wouldn’t want to take advantage of that?

The ‘Products’ menu allows you to promote, categorise and price point products and/or services and have them appear on Google Search and Maps.

Example of the Google My Business Product Page

The ‘Posts’ menu allows businesses to publish updates, special offers, events and products all at the click of a button!
These posts are important to have in front of potential customers who have high transactional intent, meaning they are ready and willing to buy.

Example of Google My Business's 'Post' page

The only catch is, these posts will disappear after seven days. However, research shows that regularly posting to your Google My Business account helps to increase your SERP ranking (search engine results page), but we’ll get to that later.

Benefit #2 – Appear in Google Maps Searches

A Google My Business listing will enable your organisation to be visible on maps and increase your chances of appearing in the Local Pack.

The Local Pack refers to the three listings that appear underneath paid search ads.

Example of the Local 3 Pack

According to Clutch, only 20% of people are likely to click on a paid search ad just because it’s listed above other results.
Therefore, by posting regularly to your Google My Business listing you’re helping your business appear before others when users are searching for businesses similar to yours.

Benefit #3 – Increase In-Store & Web Traffic

This may seem obvious, but having a touchpoint for users that provides opening hours, a contact number and a link to your website will work to increase foot and online traffic.

Need convincing? Check out these stats:

Benefit #4 – Increase Engagement

A Google My Business listing provides more opportunities for potential customers to engage with your brand!

With a simple click customers are able to access your website, phone your business and even book an appointment or a reservation.

Benefit #5 – Increase Your Google Search Ranking

Last but definitely not least, a Google My Business listing can work to increase your ranking on Google, otherwise known as a SERP ranking (search engine results page).

It’s simple really – the more information you provide to Google about your business, the higher Google will favour your business over others that lack that information.

How to Optimise Your Google My Business Listing

When your Google My Business listing is optimised, your business has a higher chance of:

  1. Appearing in the Local Pack
  2. Ranking higher on results pages
  3. Increasing in-store and online traffic

Keep reading to see our top tips on how to optimise your Google My Business listing.

Tip #1 – Complete every section

Research shows that complete Google My Business listings are twice as likely to be considered reputable by potential customers, so it’s crucial you fill out every section fully and correctly.

We suggest checking your listing every week to ensure information is correct and up to date, especially if you have multiple Google My Business listings for different store locations.

Tip #2 – Add photos

Give potential customers a sneak peek into what your business looks like, the products and/or services you sell and your employees in action!

Studies have shown that listings with photos get 42% more requests for directions than those that don’t, so get a step ahead of the game and post photos regularly to your profile.

Tip #3 – Post!

Google likens your Google My Business listing as a digital shop window front, enticing passerby customers to click and enter your website as if they were entering a physical store.

If your digital shop window front is constantly looking different, refreshed and advertising your latest promotions and products, your chances of driving online traffic increase!

Tip #4 – Encourage & respond to reviews

Reviews are a key influence on consumer buying, and Google knows this!
In fact, reviews that feature words like “quick turnaround” “excellent communication” “fast service” are actually bolded by Google to increase their importance.

Encourage reviews from customers by providing a link on your website, sending them a text or email after their visit, or the old fashioned way, asking in person!

Make sure you respond to reviews in a timely manner, whether they’re positive or negative. Responding to reviews shows potential customers that you care about their experience and are motivated to improve, plus, it also improves your local SEO.

Tip #5 – Take advantage of categories & attributes

Google My Business provides categories and attributes that help customers understand what your business has to offer them.

Google suggests being as specific as you can when choosing a category, as it helps ensure your business appears when users make a search. For example, categorising your business as an ‘Egyptian Restaurant’ rather than just ‘Restaurant.’

Attributes communicate special features about our business to potential customers. For example, if you have free WIFI, dog-friendly, accessibility options etc.
These attributes can help your business stand out against competitors and help customers align with what you’re offering.

We hope you found this information and our tips and tricks useful in your Google My Business implementation! If you think we’ve missed anything out, make sure to let us know in the comments.

Want to get started in Google My Business but don’t have the time? Let the Simtail manage it for you!
Fill out the form below and a team member will be in contact shortly.

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How to Build Your Database

A customer database is a whole lot more than a few names and contact numbers.
When utilised properly, a database is essentially a cheat sheet for your business that tells you the secret to increasing conversions and customer loyalty!

Here are 3 stats to prove the value of customer data:

Infographic with statistics on the value of customer data.

Companies can find the task of building a customer database daunting. How do you convince customers their inbox isn’t going to be spammed? How do you transform that list of data into loyal customers?

Don’t fret, because we’re providing our favourite strategies to help build your own database plus campaigns ideas that capitalise on this data to increase your conversions!

What is a Customer Database?

A customer database stores valuable information about your customers such as their names, age, purchase history, contact details and more. The management and use of these databases to make business decisions is called Customer Relationship Management (CRM).

CRM involves making the most of your customers’ data, discovering valuable insights about their activity and turning these insights into successful data-driven decisions. As you build your database you should invest in a CRM software to help you effectively manage your customer data.

See our top recommendations for CRM software for small businesses here.

How to Grow Your Customer Database

Giveaways

When you’re just starting to build your database a giveaway is a surefire way to incentivise customers to pass over their details.

If you have a website update your homepage banner to reflect the giveaway with a landing page to an email signup web page. Make sure there is a clear CTA indicating the benefits of your giveaway. If you don’t have a website, an in-store signup sheet is just as effective.

Don’t know how to create your own landing page? Get in touch with us or check out our landing page blog for helpful tips and tricks.

Make sure you advertise your giveaway on every platform your company has. This includes in-store signage, social media, posters etc. If graphic design isn’t your thing, check out Simtail’s Online Store which offers custom artwork creation and printing!

Welcome Discount

A money-saving incentive is a great way to entice a customer to provide their contact information. Whether it’s offering 10% off a customer’s first order or a buy 1 get 1 free promotion, customers are more attracted to an offering if they see more value in it.

Take a look at this example below.

Here you can see a clear CTA, an organised format and an obvious place to input an email.
You could strengthen this by including an exit button that further entices the customer to enter their details i.e. an exit button labelled “No, I don’t want a discount.”

Surveys

Surveys provide customer data and great qualitative information on your products, industry and customer type in general.

Take this example of a customer satisfaction survey.

Businesses will gain quality information about their products, and see how many and what types of customers are unsatisfied with their products.
They could take this opportunity to use this information for remarketing purposes to gain their existing customers’ loyalty back.

Loyalty System

Loyalty systems are a double whammy when it comes to building and actioning campaigns by using your database.

Start off by offering customers a variety of incentives to join your loyalty program. For example:

“Get 10% Your First Purchase, VIP Access to New Products, Events & More!”

More often than not, the initial discount will be the catalyst for the customer to join. Keep reading for ways you can use these different strategies to drive campaigns focused on customer-data!

How to Make Data-Driven Business Decisions

So you’ve built your database and you’ve got a whole bunch of data, now what?

To simplify how to read this data and turn it into actionable campaigns, we’ve developed a few scenarios into a handy flowchart for you.

Giveaways

Loyalty Program/Welcome Discount

Surveys

These are only a few instances in which utilising a customer database has helped both customers in their buying journey and businesses in improving their conversion rate. In reality, the goals you can achieve by employing a customer database are endless! 

 

We hope this blog has been useful in helping you think of creative ways to build your own database. If you need any extra help, fill out the form below and a Simtail member will be in contact shortly

Your Ultimate Guide to Landing Pages

A poor performing landing page can affect more than just your business’ conversion rate. It has the potential to decrease your search engine ranking, increase negative brand perception and increase the amount you pay-per-click for ads. 

Your landing page is the first touchpoint between your business and potential customers, so you want to make the best impression possible, quickly and effectively

If you’re ready to improve your user’s page experience, keep reading to see our ultimate guide to landing pages that can increase your conversion rate and search engine ranking! After the quick version? Get our Anatomy of a Landing Page guide here.

What is a Landing Page?

Simply put, a landing page is the webpage that you ‘land on’ after clicking a link. An example of a landing page could be a homepage, a blog post, a lead generation form, a product page, the list goes on! Take a look at an example of a landing page template below. 

Example of a landing page

Whatever type of landing page you’re creating you need to make the page engaging, easy to navigate and harmonious with the ad or social post you’ve used to promote it. 

Whether you already have existing landing pages or you’re just getting started, the following guide will be your go-to resource for all thing’s landing pages, SEO and ad success! 

Fast Loading Speed

Believe it or not, loading time is one of the main factors in making or breaking a potential converter. According to LoadStorm, one in four visitors will abandon a website that takes more than four seconds to load, and 74% of users will abandon if a mobile site takes more than five seconds.    

In the days of instant messaging and 24-hour accessibility to individuals and businesses, customers expect responses immediately. Therefore, businesses need to apply the concept of instant gratification to their websites and landing pages as well. 

You can use Google’s PageSpeed Insights to measure and test the speed of your web pages on both desktop and mobile devices. 

Strong Copywriting

Copywriting refers to any written text relating to the publicity or advertising of a business, therefore its extremely important that the copy featured on your landing page quickly snags the user’s attention with reasons to read, engage with, and ultimately convert. 

Infographic showing Simtail's tips to strong copywriting.

Message Match

Message matching relates to how relevant and consistent your landing page message is compared to the campaign ad/social post/EDM that took the user there. 

Imagine you walk into a burrito store and find out they only sell pizza, this is an example of poor message match and in terms of landing pages, can hugely increase your bounce rate and search engine ranking. 

People click on your content or ads because they’re looking to fulfil a specific need. If you can’t fill that need, they’ll leave – simple! Keep your messaging consistent, relevant and compatible. 

Functional Design

When a landing page has a functional design it means that the journey a user takes to convert is easy to navigate and optimised correctly. Check out our top tips for functional design below.

Standout Call to Action

The call-to-action (CTA) is the most important inclusion on your landing page. It needs to be placed high up in the page order so it’s the first thing users see. It must stand out to viewers (different font, colour, size etc), and finally, your CTA needs to be an enticing offer that’s relevant to the user.

Mobile Responsiveness

Any page on your website, whether it’s a landing page for an ad or a homepage must be mobile responsive. Statista found in Q3 of 2020, mobile devices (excluding tablets) generated 50.81% of global website traffic. 

Over half of your customer base percentage are searching for you via mobile, so make it easier for them!

Readable

This may seem like an obvious point, but you would be surprised how often readability slips beneath the radar! Whether you’re uploading some outstanding original copy or using images to break up the text, always follow the F-Pattern reading rule.

The ‘F-Pattern’ refers to the horizontal movement across the upper part of content, which then scans in a vertical line down the left side of the screen looking for points of interest. This rule will help you to separate your content into a hierarchy of most relevant to least, and uploading your content accordingly.

Clean

When it comes to landing page design, less is more. The best landing pages are minimalist and concise, and allow the user to easily navigate from ad to landing page, to conversion. 

Take a look at this dummy ad and landing page we use to show our clients: 

Image displaying the importance of message matching between ads and landing pages.

As you can see, the ad and landing page message match, they’re using the same language, it reflects the Leemr. Brand,  and the landing page has a clear focus and obvious CTA. 

 

Now that you’re an expert on all thing’s landing pages, it’s time to start creating one!

If you need a hand along the way contact the Simtail team through the form below. One of our friendly team members will be in touch shortly to provide advice, suggestions and helpful pointers.

How Your UX Affects Your Online Conversions

Picture this, you own a small local restaurant located in the heart of the city. You have a loyal group of customers that regularly make bookings, and you’ve started to gain some traction on your social media profiles. 

Valentine’s Day is approaching, and you direct followers on your social media platforms to an online bookings page that asks customers to submit a booking request form. A week goes by and… nothing. 

After asking for customer feedback, you find that customers were less inclined to wait for a response for a booking slot when they could secure a booking through another restaurant’s website instantly. 

This scenario is an example of a bad user experience, which can have a huge effect on your business’s online conversions. Conversions are desired actions you want a visitor to take on your website and in this case, were table bookings for Valentine’s Day. 

Well, what is user experience? Why is it important? And can it actually lead to increased conversions? Keep reading as this blog will cover all this and more! 

What is User Experience?

In a nutshell, user experience is about making visits to your website as meaningful and valuable to the user as possible. 

Ideally, you want a website visitor to easily navigate and find their desired content in a timely manner, and leave your website after either converting or with the information they were looking for. 

In the example above a good user experience would be: 

A helpful flow chart indicating what a good user experience would look like.

In this example, customers searching for a booking are given instant gratification on whether their preferred time slot is available and also provided with immediate confirmation.

A study by Chartbeat found that 55% of webpage views get less than 15 seconds of attention. 

If a user has to put in extra effort to book a table with your restaurant vs. a restaurant across the road that offers immediate bookings, chances are they’re going to go with the business they can receive instant gratification from. 

Why is User Experience Important?

Poor user experience might look like these scenarios below. 

Images displaying examples of poor user experience.

These examples and more can drastically affect your: 

Bounce Rate

A bounce rate is the percentage of people who leave your website after visiting only a single page. Not only do bounce rates mean that you’re losing out on potential business, but they have the ability to damage your search engine ranking as well. 

Depending on your website’s purpose, bounce rates don’t always mean your landing page experience is negative. Some websites are designed for a single purpose where the bounce rate will be high as users will find what they’re looking for immediately. 

Negative Brand Perception

According to research by BrightLocal, 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation. 

Put that in terms of your customer base. 91% of your potential customers will be reviewing your competitors’ websites, as well as your own, before making a purchase decision. 

If your website has a low user experience level, you’re not only losing business but also damaging your reputation.

Website Abandonment

A term coined by webopedia, used to describe when a visitor to your website decides to leave without completing the desired action, e.g. a purchase, booking or form completion.

Website abandonment often occurs when a payment process is too complicated, or when a website demands that you register or subscribe before checking out. 

Search Engine Rankings

All this and more can affect your ranking on search engines like Google, Bing, Yahoo etc. Your search ranking refers to your website’s position on a search engine page. Still not convinced your search engine ranking’s matter?

A study by Ahrefs found that only 0.78% of Google searchers click on results from the second search page. That means that a whopping 99.22% of searchers won’t even view your business’s name if it’s not ranking on the first page. 

Trust us, user experience matters.    

How to Improve Your UX to Increase Conversions

To help improve the quality of your website and it’s content, see if it passes the User Experience Honeycomb test! 

Image of the User Experience Honeycomb

Useful: The content on your website needs to fill a need. If you don’t think it will provide anything beneficial to the user, then cut it. 

Usable: Your website’s conversion funnel is easy to navigate and use. By conversion funnel, we mean the different stages a visitor will have to take before leading to a purchase or ‘conversion’. 

Findable: Information on your website needs to be able to be found easily! If a user runs into a problem, they need to be able to find a solution, quickly. 

Credible: Your business and the products or services you represent need to be ethical, credible and responsible. 

Accessible: Your website needs to be accessible for users with disabilities, just like brick and mortar stores are. 

Desirable: Your website needs to look attractive! It’s often the first touchpoint in enticing potential customers towards your business and represents your business’s brand. 

Valuable: Above all, your website needs to be valuable. If your website has no market searching for it, then there’s no point creating it. 

Businesses that employ this approach towards their website’s user experience see much higher reach, engagement and conversion rates than those who don’t.

In fact, a study by Forrester found that every $1 invested into UX results in a return of $100 – that’s an ROI of 9,900%! What are you waiting for? Get started on improving your website’s UX experience today!

Stuck on where to begin, or not sure whether you’re website needs to improve its user experience? Get a FREE user experience evaluation today by the Simtail experts. Fill out the form below and a team member will be in contact within 24 hours.