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Google My Business: Your Complete Guide

Right now there are hundreds of businesses that aren’t utilising an easy-to-use, free tool that will help to increase their visibility, website clicks and in-store visits.

Don’t believe us? It’s called Google My Business, and it’s revolutionary!

By now, you’re probably thinking ‘yes I’ve got a Google My Business listing, but it’s nowhere near as effective as my social media platforms.’ Well, let’s put this into perspective in terms of click-through rates (CTR).

Facebook’s industry average CTR for ads is 0.9%, with Google My Business, it’s 5%. If you have an audience size of 1500 people, you could have 75 potential customers clicking through to your website by regularly utilising Google My Business in your marketing activities.

This isn’t to say that other marketing activities are not worth your time. It’s saying that you could have those clicks from potential customers with your current marketing activities, and more by including those generated by Google My Business.

Convinced? Let’s dive into your complete guide to everything Google My Business, and how you can optimise your listing to grow your audience, customers and sales!

What is Google My Business?

Google My Business is a free tool for organisations to list their business across Google, Search and Maps. With a Google My Business listing, you can help customers find your business, communicate your brand and advertise important information.

Example of Simtail's Google My Business listing

What Are the Benefits of Google My Business?

Benefit #1 – It’s Free Advertising!

Whether you sell products or services you can advertise them for free using Google My Business, who wouldn’t want to take advantage of that?

The ‘Products’ menu allows you to promote, categorise and price point products and/or services and have them appear on Google Search and Maps.

Example of the Google My Business Product Page

The ‘Posts’ menu allows businesses to publish updates, special offers, events and products all at the click of a button!
These posts are important to have in front of potential customers who have high transactional intent, meaning they are ready and willing to buy.

Example of Google My Business's 'Post' page

The only catch is, these posts will disappear after seven days. However, research shows that regularly posting to your Google My Business account helps to increase your SERP ranking (search engine results page), but we’ll get to that later.

Benefit #2 – Appear in Google Maps Searches

A Google My Business listing will enable your organisation to be visible on maps and increase your chances of appearing in the Local Pack.

The Local Pack refers to the three listings that appear underneath paid search ads.

Example of the Local 3 Pack

According to Clutch, only 20% of people are likely to click on a paid search ad just because it’s listed above other results.
Therefore, by posting regularly to your Google My Business listing you’re helping your business appear before others when users are searching for businesses similar to yours.

Benefit #3 – Increase In-Store & Web Traffic

This may seem obvious, but having a touchpoint for users that provides opening hours, a contact number and a link to your website will work to increase foot and online traffic.

Need convincing? Check out these stats:

Benefit #4 – Increase Engagement

A Google My Business listing provides more opportunities for potential customers to engage with your brand!

With a simple click customers are able to access your website, phone your business and even book an appointment or a reservation.

Benefit #5 – Increase Your Google Search Ranking

Last but definitely not least, a Google My Business listing can work to increase your ranking on Google, otherwise known as a SERP ranking (search engine results page).

It’s simple really – the more information you provide to Google about your business, the higher Google will favour your business over others that lack that information.

How to Optimise Your Google My Business Listing

When your Google My Business listing is optimised, your business has a higher chance of:

  1. Appearing in the Local Pack
  2. Ranking higher on results pages
  3. Increasing in-store and online traffic

Keep reading to see our top tips on how to optimise your Google My Business listing.

Tip #1 – Complete every section

Research shows that complete Google My Business listings are twice as likely to be considered reputable by potential customers, so it’s crucial you fill out every section fully and correctly.

We suggest checking your listing every week to ensure information is correct and up to date, especially if you have multiple Google My Business listings for different store locations.

Tip #2 – Add photos

Give potential customers a sneak peek into what your business looks like, the products and/or services you sell and your employees in action!

Studies have shown that listings with photos get 42% more requests for directions than those that don’t, so get a step ahead of the game and post photos regularly to your profile.

Tip #3 – Post!

Google likens your Google My Business listing as a digital shop window front, enticing passerby customers to click and enter your website as if they were entering a physical store.

If your digital shop window front is constantly looking different, refreshed and advertising your latest promotions and products, your chances of driving online traffic increase!

Tip #4 – Encourage & respond to reviews

Reviews are a key influence on consumer buying, and Google knows this!
In fact, reviews that feature words like “quick turnaround” “excellent communication” “fast service” are actually bolded by Google to increase their importance.

Encourage reviews from customers by providing a link on your website, sending them a text or email after their visit, or the old fashioned way, asking in person!

Make sure you respond to reviews in a timely manner, whether they’re positive or negative. Responding to reviews shows potential customers that you care about their experience and are motivated to improve, plus, it also improves your local SEO.

Tip #5 – Take advantage of categories & attributes

Google My Business provides categories and attributes that help customers understand what your business has to offer them.

Google suggests being as specific as you can when choosing a category, as it helps ensure your business appears when users make a search. For example, categorising your business as an ‘Egyptian Restaurant’ rather than just ‘Restaurant.’

Attributes communicate special features about our business to potential customers. For example, if you have free WIFI, dog-friendly, accessibility options etc.
These attributes can help your business stand out against competitors and help customers align with what you’re offering.

We hope you found this information and our tips and tricks useful in your Google My Business implementation! If you think we’ve missed anything out, make sure to let us know in the comments.

Want to get started in Google My Business but don’t have the time? Let the Simtail manage it for you!
Fill out the form below and a team member will be in contact shortly.

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How to Build Your Database

A customer database is a whole lot more than a few names and contact numbers.
When utilised properly, a database is essentially a cheat sheet for your business that tells you the secret to increasing conversions and customer loyalty!

Here are 3 stats to prove the value of customer data:

Infographic with statistics on the value of customer data.

Companies can find the task of building a customer database daunting. How do you convince customers their inbox isn’t going to be spammed? How do you transform that list of data into loyal customers?

Don’t fret, because we’re providing our favourite strategies to help build your own database plus campaigns ideas that capitalise on this data to increase your conversions!

What is a Customer Database?

A customer database stores valuable information about your customers such as their names, age, purchase history, contact details and more. The management and use of these databases to make business decisions is called Customer Relationship Management (CRM).

CRM involves making the most of your customers’ data, discovering valuable insights about their activity and turning these insights into successful data-driven decisions. As you build your database you should invest in a CRM software to help you effectively manage your customer data.

See our top recommendations for CRM software for small businesses here.

How to Grow Your Customer Database

Giveaways

When you’re just starting to build your database a giveaway is a surefire way to incentivise customers to pass over their details.

If you have a website update your homepage banner to reflect the giveaway with a landing page to an email signup web page. Make sure there is a clear CTA indicating the benefits of your giveaway. If you don’t have a website, an in-store signup sheet is just as effective.

Don’t know how to create your own landing page? Get in touch with us or check out our landing page blog for helpful tips and tricks.

Make sure you advertise your giveaway on every platform your company has. This includes in-store signage, social media, posters etc. If graphic design isn’t your thing, check out Simtail’s Online Store which offers custom artwork creation and printing!

Welcome Discount

A money-saving incentive is a great way to entice a customer to provide their contact information. Whether it’s offering 10% off a customer’s first order or a buy 1 get 1 free promotion, customers are more attracted to an offering if they see more value in it.

Take a look at this example below.

Here you can see a clear CTA, an organised format and an obvious place to input an email.
You could strengthen this by including an exit button that further entices the customer to enter their details i.e. an exit button labelled “No, I don’t want a discount.”

Surveys

Surveys provide customer data and great qualitative information on your products, industry and customer type in general.

Take this example of a customer satisfaction survey.

Businesses will gain quality information about their products, and see how many and what types of customers are unsatisfied with their products.
They could take this opportunity to use this information for remarketing purposes to gain their existing customers’ loyalty back.

Loyalty System

Loyalty systems are a double whammy when it comes to building and actioning campaigns by using your database.

Start off by offering customers a variety of incentives to join your loyalty program. For example:

“Get 10% Your First Purchase, VIP Access to New Products, Events & More!”

More often than not, the initial discount will be the catalyst for the customer to join. Keep reading for ways you can use these different strategies to drive campaigns focused on customer-data!

How to Make Data-Driven Business Decisions

So you’ve built your database and you’ve got a whole bunch of data, now what?

To simplify how to read this data and turn it into actionable campaigns, we’ve developed a few scenarios into a handy flowchart for you.

Giveaways

Loyalty Program/Welcome Discount

Surveys

These are only a few instances in which utilising a customer database has helped both customers in their buying journey and businesses in improving their conversion rate. In reality, the goals you can achieve by employing a customer database are endless! 

 

We hope this blog has been useful in helping you think of creative ways to build your own database. If you need any extra help, fill out the form below and a Simtail member will be in contact shortly