LinkedIn is a strong B2B tool to grow and communicate a business position in the market place. It can also be a powerful tool to generate new leads and business relationships.
- Provide content that is informative and that an audience will get value from reading – Industry insights, trends and statistics are a great place to start.
- Always source new connections to broaden your reach and network
- Engage with your current audiences
- Be a brand ambassador for your company- share their information from a corporate page
- Post regular updates (70% information, 20% sharing, 10% sales content)