A simple yet effective tool to monitor the traffic and effectiveness of your website is through the use of Google Analytics.
It allows you to track the marketing leads through the entire sales process. A lead generated in January could turn into a new customer in October.
To setup Google Analytics it is a simple process that your developer or agency can assist with. It allows for an automated marketing report to be sent from Google either once a week, fortnight or monthly.
Looking for somewhere to take the work team out for lunch? These are our picks for a good group lunch in Perth:
- Chimek Northbridge
- Rice Baby, Subiaco
- El Publico, Highgate
- Boubar, Nedlands
A loyalty reward program can add value to your existing customer base. It can give your customers a reason to come back to you, it rewards the customer for their loyalty and assists your brand in remaining top of mind with the consumer.
A monthly newsletter is somewhat redundant for the user as they are able to gather information on your daily activity from social media. So, for an effective EDM we recommend the use of a strong call to action.
The importance of a database to interact with your customer market is also invaluable. It provides you with an ongoing communication channel with your captive audience.
Our favourite Reward Systems that stand alone from your POS are:
– Kick Back